The Soto family of opticians has served the community since 1949 as a full-service luxury eye-wear, sun wear and accessory store in the heart & soul of downtown Sarasota. Always on the forefront of optical technology, Soto's Optical continues to showcase emerging brands, styles and craftsmanship."Many of our clients have been coming in for over 40 year's" say's Ron Soto, Third Generation Owner. "In a time when a lot of stores are cutting their quality back, our interest remains in offering top-of-the-line quality frames and lenses that are fitted to your vision needs."Having an on-site lab gives us control, accuracy and artistry. We personally cut and grind the lenses in a frame on every pair of glasses we sell.