Ownbred is a representation of the youth who are able to define their own entity in modern times. Started as a movement of young people born to break the matrix and change their reality into whatever they so desire. Ownbred is defined by the aesthetic of self-made hustlers and go-getters, in a world built to control and desaturate the masses creative ambitions. The Ownbred brand started to become the attire of those who are their own breed, not defined by society rules but defined by learning and breaking them. Thriving to reach their ultimate potential, they use obstacles and challenges as fuel to their own machine.
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