Ivory Row Bridal is a locally-owned Phoenix business in North Phoenix inside the Shops at Norterra. Specializing in beautiful bridal gowns and an amazing in house alterations team, our owner has over 30 years of custom bridal design and alteration experience. We have a large selection of bridal gowns and dresses, bridesmaid and dresses for the bridal party, evening and event gowns/dresses, as well as, discontinued dresses and bridal accessories. We feature designs by premiere dressmakers Essence of Australia, Lillian West, Madison James by Allure, and Hayley Paige Occasions. We are located just off the I-17 and Happy Valley Road, a quick drive for Scottsdale and East Valley residents as well as Central and West Phoenix customers.