Bit of a story, but to be brief, I bought a Rolex from them in Dec 2008 - yes 2008, for my wife. I do not recall the specifics of their website at the time, but it obviously has improved in terms of data presented and user friendly features. Well I sent her watch off to Rolex in NY for work and it came back with a "no-can-do" note because two pieces were not original Rolex pieces. So as you can imagine I contacted Jennifer at Beckertime and explained the situation. They asked that I send them the watch, which I did ? and with a couple of days I had an explanation that made perfect sense ? and I might add the Rolex folks worded their response to me that while not incorrect, was worded to create doubt vice a thorough explanation. As it turned out, the custom features on the watch are common additions to these types of watches with diamonds added to the face of the watch. Same for the band ? common to have the standard band replaced with a custom band. If you have been to their site, you now know this is fully disclosed for each timepiece. Jenifer was terrific with the details as well as standing by their lifetime trade up as I received the full original purchase price towards a new upgraded model ? so the wife is happy, Jennifer is happy and so am I. I will purchase from them again and thoroughly enjoyed the learning and the end result.